A creative communications and technology company.
We build communications infrastructure for high-stakes regulated industries and deliver specialist creative work today. Our background spans investigative journalism, sustainability leadership, corporate communications, and product development.
The company
Electric Synapse Guild operates two capabilities under one trust architecture. The studio delivers high-stakes strategic communications: regulatory milestones, M&A announcements, and situations where the claim has to be precisely right. The platform, StoryFlow, runs the full production pipeline from source data to verified, distributed output in hours.
The studio is where we learned what regulated communications actually requires. StoryFlow is the infrastructure we built to do it at scale.
How we work
Evidence comes first.
Every public claim connects to documentation before it moves forward.
Ambition must match performance.
We help organizations say what they can defend, clearly and compellingly.
Clarity earns trust.
Complexity is not a proxy for substance. Plain language about real work is harder to write and more credible when published.
Structure creates momentum.
Disciplined, continuous communication compounds. Episodic communication resets.
The infrastructure that makes high-stakes communications defensible at scale.
StoryFlow handles the full production cycle: intelligence extraction, strategy, governed content production, and distribution to human and machine audiences. A cryptographic claim ledger sits behind every output. Building now for ESG and pharmaceutical communications, with financial services and legal verticals in development.
A small first cohort of design partners is forming. If your organization wants direct input into how this gets built, the waitlist is open.
Leadership
Michael Keller
Founder · Narrative StrategyMichael is a strategic communications leader whose work connects sustainability, infrastructure, and market positioning. His career spans investigative journalism, global environmental coalitions, and executive-level strategy.
He previously served as Director of Communications, Outreach, and Advocacy at a leading sustainable development NGO and global initiative. Earlier, as a journalist, he shared the 2006 Pulitzer Prize for Public Service for the Sun Herald's Hurricane Katrina coverage.
He founded Electric Synapse Guild to build the communications systems high-stakes work requires.
Terrence Murray
Co-Founder · Client DeliveryTerrence leads client delivery and operational strategy. He has directed communications for multinational corporations in energy, manufacturing, and technology, translating complex sustainability initiatives into market-facing messaging.
Earlier in his career, he spent years shaping strategy and producing content within WPP creative agency companies, serving clients ranging from global enterprises to growth-stage firms.
At Electric Synapse Guild, Terrence keeps engagements rigorous and on scope.